Laboratoires Colba has been producing quality products since 1983. Joseph Bassili, President and CEO, purchased the business with four partners in 1995 and has been the sole owner ever since.
The company has three distinct trademark logos, The Root of Life, Innovation and Alpen Secrets, distributing throughout Canada, the United States and overseas. The Root of Life Brand produces and distributes natural health supplements, Innovation is a producer of hair care products and Alpen Secrets is a line of bath and body products including soaps, salts, etc.
Innovations include Blue Shimmer, a popular product for the aging demographic that enhances the silver and blond highlights in hair while keeping strands soft and shiny. Lab Colba saw an entry point in serving aging baby boomers, as they have had a limited selection of products addressing their specific needs.
Blue Shimmer was introduced in 2009, and demand has skyrocketed as baby boomers have aged and have sought to retain and enhance color in their hair. Sales have tripled in the seven years since Blue Shimmer was introduced. The potential for developing new product expansion to better serve this demographic is endless.
Colba Laboratories wishes to offer its clients not only the best products present on the market, but also the best possible service. The sales strength is made of experienced sales representatives that cover the Quebec territories; the products are sold as well throughout Canada. The numerous visits of our sales representatives assures a more competitive service for the clients.
About us
2017-06-19